Browse by Category

News

Features

LPG Industry

Magazine

Beefeater’s New Lp Gas Barbecue Range Set to Cause a Stir

By Paul Lilwall, UK sales manager, The Lapa Company UK Ltd

Beefeater’s new outdoor kitchen is set to cause a stir in the UK barbecue trade.

The Lapa Company is the UK distributor for Beefeater lpg barbecues, and we are proud to announce a new Beefeater barbecue for the 2012 season. It’s the first new product in the UK for 10 years and combines all of Beefeater’s expertise from 25 years of building quality, durable barbecues for a global market.

The new barbecue will satisfy the growing demand for products to entertain in the garden. The new outdoor kitchen range is just superb – I’ve only seen one photo, but I cannot wait to show my buyers its wonderful looks and functionality. I will also be working hard to introduce it to landscapers, garden designers and architects, as it will be a must have for the garden in 2012.

The contemporary look and finish of the new outdoor kitchen will really cause a stir in the trade, as it’s something that has not been seen in the UK before and, with modular cabinets, you can add more to your design as you like.

Beefeater lp gas barbecues are tough, durable and offer faultless performance. They are designed to be used every day and should be thought of as an extension of the kitchen, not just a barbecue.

Beefeater continues to be the number one premium barbecue in Australia and its products are sold in 20 countries in Europe and now also in North America. This success has come from Beefeater’s philosophy of manufacturing the highest quality porcelain enamel and stainless steel barbecues that are able to endure the outdoor environment and offer fantastic performance and durability.

Beefeater lpg gas barbecues are sold through national retailers, such as the garden centre group Dobbies, and a number of independent garden centres and lp gas shops. The Lapa Company has had the distribution of the Beefeater brand for two years and we have worked hard to build a successful route to market with our retailers.

The brand can be seen nationwide, from Swansea to Aberdeen, and we have been rewarded with great sales. The next step is to introduce our new range and keep working hard with retailers to maintain fantastic customer service and retailer support.

The full Beefeater range starts with the two burner 900 series classic and continues through the new 1100 to the full stainless steel Signature range. Beefeater also produces a portable Sportzgrill and, available for 2012, a commercial four burner Clubman barbecue, which is unique to the UK market.

Beefeater has an lp gas barbecue to suit any consumer and budget, while still maintaining great quality and style. The Lapa Company has a showroom in Kent that displays the entire range and all are welcome – call me for an appointment on 07789 961062.

We have a great presence in traditional retail and online, but there is a market for our lpg gas barbecues in the commercial sector. The Lapa Company has completed many projects for commercial outdoor kitchens and welcomes any enquiry at our head office to advise on the options available.

We currently have clients that are hotels, pubs and campsites, and this will continue to grow as more people realise the potential of their outside space. There is great pressure on pubs at present to drive revenue and, by using their outside space effectively, they can achieve this, especially in the summer months.

The Lapa Company is also the European distributor for Fire Magic, an American brand that has been manufactured since the 1930s, and so has an unbeatable portfolio of lp gas barbecues for commercial and consumer use.

Contact The Lapa Company UK Ltd on 01732 884030 www.thelapacompany.co.uk

You must be logged in to post a comment.