Browse by Category

News

Features

LPG Industry

Magazine

Cadac Bringing Real Lpg Barbecue Innovation

Cadac first launched in Europe in Holland in 1992 and, in January, Cadac UK was set up with offices, warehousing and manufacturing in Sheffield. Cadac is a 60-year-old South African company that has been the market leader for barbecues in its home country for many decades.

Charles Conder, general manager at Cadac UK, said: “Cadac Corner is as familiar at South African sporting events as the Guinness tent at Twickenham or the Foster’s tent at The Oval. The original Cadac Skottel barbecue was based on a curved plough head used by farmers to cook meat and was principally designed as a camping/day trip barbecue.

“The company’s strength has always been product innovation and improvement, with a large team of designers based in Europe, here in the UK and in South Africa. It still leads the world in camping barbecues, but has now turned its design and innovation skills to patio barbecues as well.”

Cadac intends to broaden its distribution of both camping and patio barbecues, particularly at independent distributors, such as garden centres.

Charles said: “Our build and design quality is second to none, we have outstanding point of sale and our pricing is competitive. We have the opportunity to bring real innovation to a market where successful new ideas are a rarity.

“Our products have featured in Good Housekeeping magazine, on Channel 5’s The Gadget Show, ITV’s Good Morning – Phillip Schofield was particularly enthusiastic about the Skottel for stir-frying – and we also expect to appear on another terrestrial TV programme within the next few months. This exposure is likely to increase throughout the next 12 to 18 months and filming has just been completed for inclusion on a major terrestrial programme due out in spring 2010, featuring the Meridian barbecue.”

Cadac will launch two new barbecues for 2011. Meridian is a range of European designed hooded and flattop barbecues with three or four burners. The Braai Maxx has interchangeable cooking surfaces and independently heat controlled dual hooded burner boxes that allow consumers to grill, stir-fry, bake or oven cook. It includes two five-jet burners that allow temperatures from 90 to 350 degrees Celsius.

Charles said: “The current state of the economy, combined with the poor exchange rate, means that the so called ‘staycation’ is a reality – 54 per cent of Britons plan to take their main holiday in the UK according to a survey by YouGov for The Sunday Times, and campsite bookings have seen double digit growth for the past two years. The number of barbecues sold for festivals – at least half a million people attended festivals in 2009 – and day trip use has also increased significantly over the past few years, and this is a real opportunity for garden centres to extend their barbecue category.”

Contact Cadac UK on 0114 230 0091 www.cadaceurope.com

You must be logged in to post a comment.