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Calor Back on TV
Lp gas supplier Calor Gas Ltd has agreed a six figure sponsorship deal for the new series of Five’s Build A New Life In The Country. The deal marks the first TV campaign for Calor in ten years.
Five’s director of sales Kelly Williams said: “We’re delighted to have been able to entice Calor Gas back to the broadcast arena. This sponsorship package is a perfect fit for both Calor and Five, as Build A New Life In The Country underscores the company’s brand messages.”
Calor’s marketing strategy for 2010, which will include the sponsorship deal, will target the estimated two million off mains UK households. Calor has also appointed former Superdrug head of marketing Sarah Haythornthwaite as its new marketing manager.
Jon Tanner, sales and marketing director at Calor, said: “This year is a pivotal year for Calor as we celebrate our 75th anniversary. As well as embarking on our first TV campaign for ten years, we’re also refreshing our PR strategy and other marketing communications to reflect the dynamic, progressive and innovative nature of the Calor brand.”
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