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Calor Launches TV Campaign

Calor Gas Ltd has launched a new television advertising campaign, its first for ten years, to coincide with the company’s 75th anniversary. Voiced by Stephen Fry, the ad combines the use of CGI animation with 2D and 3D visual effects to showcase lpg as the cleanest burning alternative to oil for rural homes and businesses.

Sarah Haythornthwaite, head of marketing at Calor, said: “In our 75th anniversary year, we are looking to reposition the Calor brand. The new advertising campaign will help achieve this by highlighting our technological advances and our environmental credentials to show our relevance to today’s consumers.”

Lead creative team on the project, Cogent Elliott’s Jason Vinciguerra and Craig Wood, said: “Calor has many innovations to its name and delivers a more advanced off-mains fuel in a more advanced way. We feel that Calor’s LPGenius branding is a perfect articulation of this and that its confidence reflects Calor’s status as market leader in lpg. Applying this to TV involved striking the right balance between content and tone, which we’ve achieved by combining warmed up infographics with a few nice, clever little touches.”

Contact Calor Gas Ltd on 01926 330088 www.calor.co.uk