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Lifestyle Appliances Sees Leisure Sector Growth

By Steve Goldsworthy, area sales manager, Lifestyle Appliances Ltd

Lifestyle Appliances has seen a lot of changes in the outdoor leisure industry over a short period of time.

After a difficult trading period in the last two years, this year has seen a growth in all Lifestyle Appliances’ business sector sales for outdoor leisure, including lp gas barbecues and patio and greenhouse heaters, and industrial products, where we are going from strength to strength.

Our top of the range Lifestyle stainless steel Connoisseur Pro gas barbecues, available in four, five and seven burner models and with the option of additional stainless steel freestanding units to create a complete outdoor theatre, are creating a great amount of interest, as is the Lifestyle range of Aurora Deluxe barbecues, available with two, three or four burners in either flatbed lid or full hooded versions.

The current market for budget lpg gas barbecues is seeing low prices that have never been seen before in the marketplace. However, we believe this will benefit the quality end of the barbecue market, opening it up for consumers wanting to trade up to the mid and top quality lpg grills.

There is still a lot of general interest in our lp gas patio heaters and we are continuing to receive enquires from the commercial and general leisure sectors. Lifestyle has the ideal lpg patio heater range to extend the outdoor leisure period into the autumn evenings.

Also, with the push for more ‘grow your own’ requirements, our lpg gas greenhouse heater has generated a large amount of interest and sales. The heater is designed for glass greenhouses, supplying 1.9kW heat output, and is fully thermostatically controlled and supplied with hose and lp gas regulator.

Having launched our lpg industrial equipment catalogue 12 months ago, Lifestyle Appliances’ market share has gained great recognition within the industry. We still continue to receive positive feedback as one of the most comprehensive lp gas industrial catalogues produced.

We are also continuing our process of fully updating our website, which will shortly be listing our full range in detail. This will enable our customers to view our catalogue online at any time. As a direct result of this, our industrial lpg gas product sales have continued to show good growth, and products, such as our cabinet heaters, site heaters and lp gas accessories, have produced a steady increase in the general market share for Lifestyle.

A great deal of hard work has taken place in the last 12 months from all the team at Lifestyle Appliances to ensure our customers are given the best products and service. At Lifestyle, we take great pride in our high service levels. We offer a full, professional operational service to meet all customer requirements from our head office, based in Redditch, Worcestershire. All enquires, orders, stock distribution and technical information is handled directly by our colleagues, who are always happy to help and assist in all matters. Stock orders can be dispatched on a next day service, with pallet quantity orders offered on a standard two to three-day service.

This is recognised by our customers, and we would like to take this opportunity to thank them for their continued support.

Due to continued market growth by Lifestyle Appliances in the lpg and general outdoor leisure market, we are pleased to announce a new appointment to the company. Craig Broome as joined our growing team as national accounts and marketing manager. Craig has a vast amount of experience, having worked for over 25 years in the outdoor leisure market in the UK and Ireland.

Contact Lifestyle Appliances Ltd on 01527 65126 www.lifestyleappliances.co.uk

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