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LPG GAS Barbecue Grills – Perfecting The Art

By Jo McDonald, national sales manager, Weber Stephen Products UK Ltd

When it comes to barbecues, the experts at Weber Stephen Products are really cooking on gas.

Renowned for its skills and use of top quality materials for almost 60 years, Weber has perfected the art of producing and, indeed, cooking on barbecues. Founded in America by George Stephen, who invented the fist ever kettle grill in 1952, the Weber team has continued to lead the market, constantly innovating.

First LPG gas grill

In 1971, Weber introduced its first gas grill, quickly developing the range and launching the first gas cooking system to use Flavorizer® bars for an authentic barbecue taste – relegating messy lava rock to history. Now, the Weber gas offering is stronger than ever, with the collection comprising three ranges – Spirit®, Genesis® and Summit® – each with a 25-year warranty programme as standard.

Increase in sales gas grills

Sales of gas grills are on the increase. People’s lives can be busy and making the most of their precious relaxation time is important, so having a barbecue that lights at the touch of a button is very attractive to them. This summer, we’ve seen an increase in sales of our gas grills, particularly within the Summit® range, which has increased 65 per cent year on year.

Barbecue enthusiasts who choose gas over charcoal do so partly for the added control it gives them – the heat is more uniformed and can be totally controlled by the user. The added benefit that Weber grills have is that they’re fitted with Flavorizer® bars, which stop the food juices from dripping directly onto the burners, thus reducing flare-ups. The bars also let the juices vaporise, creating a great barbecue taste.

Key features

We’ve introduced a number of elements to all our gas grills that are aimed at making the cooking process as easy and enjoyable as possible. Key features, such as solid, sturdy handles and frames, ensure a safe cooking experience, while the Flavorizer® bars and Crossover® ignition system give quick and tasty results.

Weber’s range of gas grills will be expanding in 2009, and key to the extended range is an even beefier line up within its increasingly popular Spirit® range. The Spirit range offers customers the same quality and performance as Weber’s premium Genesis® grills, but at a price point for barbecue enthusiasts with a budget.

New lpG models

New models – the two-burner Spirit® E-210™, three-burner Spirit® E-310™ and three plus side-burner Spirit® E-320™ – are finished in black porcelain enamel with two stainless steel work surfaces and all feature Weber’s high performance Crossover® ignition system, porcelain enamel cooking grates and Flavourizer® bars.

Meanwhile, the iconic Genesis® E-310™ and Genesis® E-320™ three-burner grills are being introduced in two new on-trend colourways – Steel Grey and Brick Red – with high quality, easy to clean porcelain enamel shrouds and corresponding painted steel doors, complemented by two stainless steel work surfaces.

Targeting the ultra-premium market, Weber’s new Summit® E-450™ Black and E-650™ Black combine optimum features with a fresh new look. Finished in rugged black porcelain enamel with stainless steel work surfaces and accents, key features include a separate sunken side burner with protective lid, smoker box, infrared rotisserie burner and spit fork rotisserie with heavy duty motor, stainless steel Flavorizer® bars and integral Grill-out™ handle lights.

AccessoriseS

Weber’s innovation doesn’t stop at barbecues, far from it. With a range of accessories, including those specially created for the gas grills, there’s a wealth of Weber products available. Accessories include cast iron griddles – perfect for bacon, eggs or even pancakes – to an electric rotisserie designed to be used with the Spirit® E310™, to covers to keep the grills clean and shiny.

Pictured Above: Spirit® E-310™, Summit® E-650™, Genesis® E-310™

Contact Weber Stephen Products UK Ltd on 01756 692600 www.weberbbq.co.uk